Meghan Markle has encountered trademark complications with her newly announced lifestyle brand, As Ever, as it appears to conflict with an existing New York City clothing brand of the same name. Mark Kolski, the owner of this clothing line since 2017, has expressed his concerns and received support from customers urging him to consider legal action. Kolski's brand, originally a personal hobby, has developed a unique identity focused on women's casual wear, contrasting with Markle's venture into home products and lifestyle branding through a notable partnership with Netflix.
We are aware. We are not affiliated, Kolski said on his @asevernyc Instagram account, referring to Meghan's social media announcement about her new As Ever brand.
Kolski expressed gratitude for those who have supported his brand, emphasizing the importance of his family-run business and the community around it.
After encountering trademark issues with American Riviera Orchard, Meghan Markle's new brand As Ever faces challenges after another brand has a pre-existing claim on the name.
Mark Kolski's As Ever brand was established in 2017 and specializes in reworking vintage military clothing into women's fashion, growing from a hobby into a business.
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