Netflix's ad-supported subscription plan priced at $7.99 has grown significantly, boasting 94 million monthly usersâa 135% increase from previous figures. The streaming giant aims to innovate further with advertising by introducing new formats like pause ads and interactive ads by 2026. Amy Reinhard, the president of advertising at Netflix, highlighted the engagement level of subscribers, averaging 41 hours monthly. The company's in-house ad platform, launched in the U.S. and expanding internationally, signifies its commitment to enhancing the ad experience and enhancing revenue streams in the competitive streaming landscape.
Netflix's $7.99 ad-supported plan has seen a 135% surge in users, demonstrating the growing acceptance of advertisements in streaming services.
Amy Reinhard emphasized that the ad-supported tier has the "most engaged audience anywhere," with an average of 41 hours spent on Netflix per month.
Netflix's in-house advertising platform is set to expand globally, marking significant growth in their ad offerings through pause and interactive ads.
The company plans to introduce more ad formats and has established solid foundations for its advertising business, ensuring rapid progress ahead.
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