The BBB National Programs' National Advertising Division (NAD) has called on Cox Communications to revise its advertising claims that imply widespread availability of multi-gigabit internet speeds. The recommendations follow a challenge from AT&T, highlighting that Coxâs commercials misleadingly suggest high-speed upload options and broader service reach than is factual. NAD emphasizes that any multigigabit claims must be substantiated by evidence showing service availability. Furthermore, Cox has been urged to correct or halt specific claims comparing its internet speeds directly to AT&T's services in markets where AT&T offers faster fiber options.
The marketing claims by Cox Communications regarding multi-gigabit internet speeds are under scrutiny as they may mislead consumers about service availability, prompting recommendations for modification.
Coxâs assertion of "Multi Gig Speeds Everywhere" lacks supporting evidence and needs revision to truly reflect the service availability of its 2 Gbps offering and upload speeds.
#advertising #internet-services #cox-communications #national-advertising-division #consumer-protection
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