The article reflects on Netflix's evolution from its early days of streaming with limited content to becoming a dominant player in the streaming industry. Initially launched in 2007 with a small selection of movies, the company avoided ads, contrasting with traditional TV. Fast forward to the present, Netflix now boasts hundreds of millions of customers and has introduced an ad-supported subscription model. The plan has quickly gained traction, reaching over 94 million active users, showcasing engagement levels that surpass traditional broadcast networks.
Amy Reinhard, Netflix's President of Advertising, noted that the ad-supported plan is now reaching over 94 million global monthly active users, surpassing traditional networks.
Netflix's ad-supported tier has quickly become its fastest-growing segment, more than doubling in a year, with engaged users spending an average of 41 hours per month.
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