"Netflix has raised prices across its subscription plans, with the base plan with ads increasing by 12.5% to $8.99 a month and the standard plan without ads rising by 11% to $19.99 a month."
"With subscriber growth largely tapped out in the U.S., Netflix and other subscription streaming video services are turning to price increases and advertising to drive revenue growth."
Subscriber growth in the U.S. for Netflix and other streaming services has plateaued. To drive revenue growth, Netflix has implemented price increases across its plans. The base plan with ads has risen by 12.5% to $8.99 per month, while the standard plan without ads has increased by 11% to $19.99 per month. These changes reflect a strategic shift in response to market saturation and the need for new revenue streams.
Read at Investor's Business Daily
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