""Being a publicist helps me to be my own spokesperson in those rooms," said Tiffani Singleton, a former corporate PR professional turned creator and founder."
"The global creator economy has ballooned into a market valued at more than $200 billion, with U.S. ad spending on creators projected to reach $37 billion."
"More than half of creators earn under $15,000 annually, while a small percentage capture the majority of earnings."
"Singleton positioned herself as a 'friend in your head' to her more than 200k followers across Instagram and TikTok, with relatable and funny content that resonates."
Publicists and media insiders are stepping into the spotlight, utilizing their understanding of attention to succeed in the creator economy. This economy, valued at over $200 billion, is not as democratic as it seems, with many creators earning under $15,000 annually. Tiffani Singleton exemplifies this trend, using her public relations background to build a substantial following on social media. Unlike many creators, she approached this space with a pre-existing skill set from her corporate communications experience, positioning herself effectively in a competitive landscape.
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