Semafor's latest initiative targets a niche audience: top executives of large companies, offering an invitation-only newsletter, The CEO Signal, set to launch in January.
Justin Smith emphasized that the new strategy marks a shift from a 20-year trend in media focused on scale, addressing only the biggest corporate leaders.
The CEO Signal aims at an exclusive segment of CEO leaders with companies generating over $500 million in annual revenue, exploring new revenue streams amid tough advertising conditions.
Smith acknowledged that Semafor's content had unintentionally catered to a defined target audience, termed the 'global leadership class', shifting their model and focus.
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