"AI now powers our publishing systems, personalization efforts, predictive analytics, and even internal processes like travel management! Crucially, this strategy is backed by company-wide upskilling programs called AI Academy."
"Our local creativity and our reach (82% of internet users in Poland visit our sites monthly), we can relatively quickly act on emerging trends."
Danuta BreguÅa discusses the recent advancements at Ringier Axel Springer Poland in their focus on AI and audio content. The company's strong media foundation allows them to respond to trends effectively. Over the past year, AI integration has transformed operations, enhancing personalization and content delivery while supporting a culture of upskilling through initiatives like the AI Academy. Additionally, their long-term investment in audio is now yielding significant results, solidifying their position as a leader in the Polish media market.
Read at The Drum
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