Shondaland has announced expanded roles for key executives as a part of its ongoing growth strategy, acknowledging the need to connect with a global audience. Catherine Yan Lustro steps up as senior director of global merchandise strategy, focusing on IP-related consumer products. Alyssa Schimel is now VP of global content marketing, enhancing her previous marketing role to include talent strategy. Seth Plattner becomes senior director of digital engagement, tasked with improving Shondaland's online presence. These changes coincide with Shondaland's 20th anniversary and follow the successful launch of the show 'The Residence' on Netflix.
These new and expanded roles are a reflection of continued growth for Shondaland as our audience becomes more and more global. Alyssa, Catherine and Seth have played a key role in the success of their respective divisions.
Yan Lustro will oversee Shondaland's increasing quantity of IP-based consumer product strategies, from product development through product launch.
Schimel, who previously served as VP of marketing and communications, expands her oversight to include talent strategy for all external talent Shondaland projects.
In his new role, Plattner will aim to grow Shondaland's digital division and expand the studio's online presence, including social media platforms and the website.
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