SiriusXM has appointed Scott Walker as its new chief advertising revenue officer, replacing John Trimble. Walker has an extensive history in the audio industry, having joined Pandora in 2008 and serving as senior VP at AdsWizz. He emphasized his commitment to podcasting and audio's role in the company's strategy. This change comes at a critical juncture as SiriusXM became an independent company after its spinoff from Liberty Media. The company faces challenges, including a drop in revenue and subscribers, prompting a renewed focus on in-car customers and ad revenue.
Walker assumes the new role at a pivotal time for the company. SiriusXM was spun off from its parent company, Liberty Media, in September, effectively making the audio entertainment firm into an independent public company.
I have been with this company for a long time, and the throughline to my experience is my passion for and understanding of the power of audio," Walker said. "We've led the way in the podcasting era, and we plan to continue to invest in the space as it develops into a multichannel platform.
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