When S-Town debuted in 2017, it harnessed the momentum created by Serial, illustrating the potential of podcasts as a powerful storytelling medium with significant commercial prospects.
The audio landscape was thriving, leading to new studios emerging like Gimlet Media, which epitomized the lucrative opportunity for innovative content creation and a bright future for audio.
However, seven years later, the podcasting environment has drastically changed, with significant layoffs at NPR and Gimlet, revealing a troubling shift in podcast sustainability and growth.
The wave of success that initially characterized the podcast industry has given way to financial struggles, as seen with the cuts and cancellations affecting notable programs.
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