The UK's Competition and Markets Authority (CMA) has initiated an investigation into the proposed $13.25 billion merger between advertising giants Omnicom and Interpublic. This probe aims to determine if the merger will adversely affect competition in the UK advertising market. The merger, which is poised to create the largest advertising agency globally, may close in the latter half of the year. The CMA's decision deadline is set for August 13. Additionally, the U.S. Federal Trade Commission is reviewing the deal for potential regulatory conditions regarding political content in advertising.
Britain's competition watchdog is probing the $13.25 billion merger between Omnicom and Interpublic to assess its impact on competition in the UK market.
The Competition and Markets Authority has set a deadline of August 13 for its phase 1 decision on the proposed merger involving the world's largest advertising agency.
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