#omnicom tag - Briefly

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue's 'Wedding of the Year'

Brand safety concerns have escalated into a politically charged issue affecting regulatory approval of major advertising mergers.

Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?

WPP named Cindy Rose as its first female CEO amidst financial challenges, signaling potential shifts in the holding company landscape.

#ftc

fromNewsmax

Media industry

Megamergers Omnicom, IPG Mum About NewsGuard Bias

fromReason.com

Media industry

Advertising companies cave to the FTC. Media Matters sues to defend the First Amendment.

fromNew York Post

Marketing tech

FTC could bar Omnicom, Interpublic from boycotting sites over political views as merger condition: report

FTC may condition approval of Omnicom and Interpublic merger on preventing political ad suppression.

fromAxios

Media industry

Axios Media Trends

The FTC's antitrust investigation into Omnicom/IPG merger signals a significant shift in media agency dynamics.

fromNewsmax

Media industry

Megamergers Omnicom, IPG Mum About NewsGuard Bias

fromReason.com

Media industry

Advertising companies cave to the FTC. Media Matters sues to defend the First Amendment.

fromNew York Post

Marketing tech

FTC could bar Omnicom, Interpublic from boycotting sites over political views as merger condition: report

fromAxios

Media industry

Axios Media Trends

more#ftc

fromMarTech

FTC says Omnicom deal is OK, as long as there's no brand safety involved | MarTech

Omnicom cannot base its "advertising spend ... on the Media Publisher's political or ideological viewpoints, or the political or ideological viewpoints expressed in content that the Media Publisher sells advertising to run alongside."

Marketing tech

Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

Omnicom is leveraging live streaming partnerships, specifically with YouTube, to enhance targeted marketing for clients.

Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

Omnicom is leveraging live experiences through strategic partnerships to better engage clients and consumers.

Omnicom partners with Amazon and Meta to build on live content and live shopping

With the first, around Amazon's coverage of Thursday Night Football, Omnicom's goal is to access audience data that goes further back in order to gain deeper insights into the viewer in a live environment.

Marketing tech

Media industry

fromNewsmax

UK Watchdog Launches Probe Into $13.25B Omnicom-Interpublic Merger

Britain's competition watchdog is investigating the Omnicom-Interpublic merger to ensure fair competition in the advertising market.

Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live

Omnicom is leveraging live sports advertising by partnering with Disney to create personalized, programmatic ad experiences during key moments.

Marketing tech

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

Omnicom emphasizes harnessing live experiences to enhance brand growth and capitalize on evolving consumer preferences for community and shared experiences.