#omnicom
#omnicom

1 week ago

Media industry

Axios Media Trends

fromNew York Post

1 day ago

Marketing tech

FTC could bar Omnicom, Interpublic from boycotting sites over political views as merger condition: report

1 week ago

Media industry

Axios Media Trends

fromNew York Post

1 day ago

Marketing tech

FTC could bar Omnicom, Interpublic from boycotting sites over political views as merger condition: report

Read Memos From Omnicom and IPG CEOs After Shareholder Approval Vote

Omnicom and Interpublic shareholders approved the takeover, expected to close in 2025, creating the largest global advertising network.

Omnicom agrees to acquire IPG

Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.

What the Omnicom-IPG deal means for workers across the global ad industry

The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.

fromWRAL.com

Miscellaneous

NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse

1 month ago

Media industry

'People want to follow her': Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

fromBenzinga

Marketing tech

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company? - Interpublic Gr of Cos (NYSE:IPG), Omnicom Group (NYSE:OMC)

2 months ago

Read Memos From Omnicom and IPG CEOs After Shareholder Approval Vote

Omnicom and Interpublic shareholders approved the takeover, expected to close in 2025, creating the largest global advertising network.

Omnicom agrees to acquire IPG

Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.

What the Omnicom-IPG deal means for workers across the global ad industry

The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.

fromWRAL.com

Miscellaneous

NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse

1 month ago

Media industry

'People want to follow her': Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

fromBenzinga

Marketing tech

Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company? - Interpublic Gr of Cos (NYSE:IPG), Omnicom Group (NYSE:OMC)

more#merger

#influencer-marketing

2 months ago

Omnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big Brands

Microinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.

11 months ago

Marketing

Omnicom's Flywheel gets certified with TikTok Shop as it ties creators to sales results

2 months ago

Omnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big Brands

Microinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.

more#influencer-marketing

11 months ago

Marketing

Omnicom's Flywheel gets certified with TikTok Shop as it ties creators to sales results

OPMG, VML Named Leaders in Forrester Wave Marketing Creative and Content Services Report

Omnicom Precision Marketing Group and VML are leaders in The Forrester Wave report for marketing creative and content services.

The holdco era is over. The operating company age is here - for real this time

The future of advertising agencies is shifting from a holding company model towards more unified operating companies.

Omnicom's Troy Ruhanen: 'We won't be backing away from creative agency brands'

Creative agencies will continue to thrive under the leadership of Omnicom Advertising Group.

9 months ago

CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together

Omnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth.

fromwww.aljazeera.com

NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse

Omnicom and Interpublic Group's merger creates the largest ad agency globally, enabling enhanced innovation and data-driven advertising capabilities.

Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?

Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.

Marketing

Media Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes ahead

The holdco era is over. The operating company age is here - for real this time

The future of advertising agencies is shifting from a holding company model towards more unified operating companies.

Omnicom's Troy Ruhanen: 'We won't be backing away from creative agency brands'

Creative agencies will continue to thrive under the leadership of Omnicom Advertising Group.

9 months ago

CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together

Omnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth.

fromwww.aljazeera.com

NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse

Omnicom and Interpublic Group's merger creates the largest ad agency globally, enabling enhanced innovation and data-driven advertising capabilities.

Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?

Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.

Marketing

Media Buying Briefing: Comparing/contrasting Publicis' and Omnicom's 2024 results and fortunes ahead

Media industry

A principal media side-effect: avoiding the word 'agency' in contracts with clients

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.

Artificial intelligence

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.

Media industry

A principal media side-effect: avoiding the word 'agency' in contracts with clients

Principal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.

Artificial intelligence

Omnicom's IPG Acquisition Can Rival Publicis' Data and AI Supremacy, But It Won't Be Without Challenges

Omnicom's $14 billion acquisition of IPG positions it to enhance its tech and advertising capabilities, challenging competitors like Publicis Groupe.

IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tag

Martin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.

Miscellaneous

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.

Marketing

Healthcare Marketing Boom May Fuel Growth for Omnicom-IPG

Miscellaneous

Who are the winners and losers of Omnicom's proposed acquisition of IPG?

Marketing

What Omnicom-IPG Could Mean for Agency Talent and Clients

Miscellaneous

IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tag

Martin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.

Miscellaneous

The Holding Companies Have Lost Their High Ground-Here's Why

Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.

Marketing

Healthcare Marketing Boom May Fuel Growth for Omnicom-IPG

Miscellaneous

Who are the winners and losers of Omnicom's proposed acquisition of IPG?

Marketing

What Omnicom-IPG Could Mean for Agency Talent and Clients

more#ipg

#advertising-industry

Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff

Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.

4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics

Omnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.

fromMarTech

Omnicom becomes the world's largest agency holding company | MarTech

Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.

Marketing

How the Omnicom and IPG Merger Could Reshape TV Advertising

Marketing

After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next

Marketing

Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)

Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff

Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.

4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics

Omnicom's acquisition of Interpublic will consolidate power in the advertising industry, changing the competitive landscape significantly.

fromMarTech

Omnicom becomes the world's largest agency holding company | MarTech

Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.

Marketing

How the Omnicom and IPG Merger Could Reshape TV Advertising

Marketing

After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next

more#advertising-industry

Marketing

Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)

Strange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches

"It's not unheard of for two agencies under the same holding company to pitch against each other. In fact, Omnicom's creative shops have a history of facing off in reviews."

Miscellaneous

fromExchangewire