At CES, Omnicom Media Group strikes extended search data partnership with Amazon via Flywheel
Omnicom partners with Amazon Ads to leverage five years of search data for enhanced consumer insights and brand strategy.
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Strategic partnership between Omnicom and Amazon Ads enhances investment decisions by connecting viewership data to sales data through shopper insights.
At CES, Omnicom Media Group strikes extended search data partnership with Amazon via Flywheel
Omnicom partners with Amazon Ads to leverage five years of search data for enhanced consumer insights and brand strategy.
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Strategic partnership between Omnicom and Amazon Ads enhances investment decisions by connecting viewership data to sales data through shopper insights.
Big Advertising just got bigger with Omnicom's Interpublic merger
Omnicom's acquisition of Interpublic could create the largest advertising company, enhancing innovation and technology adaptation.
Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave
The proposed acquisition of Interpublic Group by Omnicom marks a significant consolidation in the advertising industry, creating a platform to compete with tech giants.
Omnicom agrees to acquire IPG
Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
What the Omnicom-IPG deal means for workers across the global ad industry
The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
How Omnicom's Data Assets Could Supercharge Its Creator Marketing Capabilities
Omnicom's acquisition of Interpublic Group may revolutionize influencer marketing strategies and client access to influential creators.
Agency leaders have their say on consequences of Omnicom-IPG deal
The merger of Omnicom and IPG is a short-term strategy but poses risks for long-term growth due to the declining legacy business model.
Big Advertising just got bigger with Omnicom's Interpublic merger
Omnicom's acquisition of Interpublic could create the largest advertising company, enhancing innovation and technology adaptation.
Omnicom's acquisition of IPG could usher in a new, inevitable M&A wave
The proposed acquisition of Interpublic Group by Omnicom marks a significant consolidation in the advertising industry, creating a platform to compete with tech giants.
Omnicom agrees to acquire IPG
Omnicom's acquisition of Interpublic creates the world's largest advertising agency amidst industry challenges such as generative AI.
What the Omnicom-IPG deal means for workers across the global ad industry
The Omnicom-IPG merger will significantly disrupt the advertising industry, leading to job cuts and heightened competition as the companies consolidate.
How Omnicom's Data Assets Could Supercharge Its Creator Marketing Capabilities
Omnicom's acquisition of Interpublic Group may revolutionize influencer marketing strategies and client access to influential creators.
Agency leaders have their say on consequences of Omnicom-IPG deal
The merger of Omnicom and IPG is a short-term strategy but poses risks for long-term growth due to the declining legacy business model.
Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff
Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
Omnicom becomes the world's largest agency holding company | MarTech
Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse
Omnicom and Interpublic Group's merger creates the largest ad agency globally, enabling enhanced innovation and data-driven advertising capabilities.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The Omnicom and Interpublic merger may initiate a wave of further mergers and acquisitions in the advertising industry.
Why consolidation means a potential payday for non-holdco agencies that target the 'forgotten middle'
The acquisition of Interpublic Group by Omnicom signifies the importance of size and scale among agency groups to remain competitive.
Omnicom-IPG Takeover: Read IPG CEO Philippe Krakowsky's Memo to Staff
Omnicom's acquisition of Interpublic Group aims to create a dominant marketing and tech-enabled sales organization, reshaping the advertising industry landscape.
Omnicom becomes the world's largest agency holding company | MarTech
Omnicom acquires Interpublic for $13.25 billion, becoming the largest agency holding company.
NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse
Omnicom and Interpublic Group's merger creates the largest ad agency globally, enabling enhanced innovation and data-driven advertising capabilities.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The Omnicom and Interpublic merger may initiate a wave of further mergers and acquisitions in the advertising industry.
Why consolidation means a potential payday for non-holdco agencies that target the 'forgotten middle'
The acquisition of Interpublic Group by Omnicom signifies the importance of size and scale among agency groups to remain competitive.
Omnicom acquires IPG to create advertising agency behemoth
Omnicom's acquisition of IPG aims to unite talent and technology for better marketing solutions.
The merger is a response to industry consolidation driven by financial pressures and client demands.
Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?
Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.
The Holding Companies Have Lost Their High Ground-Here's Why
Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Healthcare Marketing Boom May Fuel Growth for Omnicom-IPG
Omnicom's acquisition of IPG aims to create a powerful healthcare marketing entity amidst rising ad spending in the sector.
Who are the winners and losers of Omnicom's proposed acquisition of IPG?
The proposed Omnicom and IPG merger could significantly reshape the advertising landscape, with Omnicom leadership likely emerging as major winners.
Media Buying Briefing: Looking at the implictions of Omnicom's IPG purchase, including if it doesn't happen
Omnicom's acquisition of IPG could redefine leadership in the advertising industry, but opinions vary on the necessity and implications of the move.
Omnicom acquires IPG to create advertising agency behemoth
Omnicom's acquisition of IPG aims to unite talent and technology for better marketing solutions.
The merger is a response to industry consolidation driven by financial pressures and client demands.
Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?
Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.
The Holding Companies Have Lost Their High Ground-Here's Why
Omnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.
Healthcare Marketing Boom May Fuel Growth for Omnicom-IPG
Omnicom's acquisition of IPG aims to create a powerful healthcare marketing entity amidst rising ad spending in the sector.
Who are the winners and losers of Omnicom's proposed acquisition of IPG?
The proposed Omnicom and IPG merger could significantly reshape the advertising landscape, with Omnicom leadership likely emerging as major winners.
Media Buying Briefing: Looking at the implictions of Omnicom's IPG purchase, including if it doesn't happen
Omnicom's acquisition of IPG could redefine leadership in the advertising industry, but opinions vary on the necessity and implications of the move.
CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together
Omnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth.
Marketing Briefing: Why holding companies are taking a 'platform' approach to pitch more cohesively
Holding companies are shifting towards a unified, cohesive approach to advertising, emphasizing integrated services and the value of a single point of accountability.
Why Omnicom is betting on Big Advertising
Omnicom's reorganization aims to leverage scale while maintaining the individuality of its agencies, ensuring stronger support for brands.
The focus is on innovation through shared resources, rather than mere cost-cutting strategies.
Omnicom Reports 6.5% Organic Revenue Growth in Q3 2024
Omnicom reported $3.9 billion in revenue and a 6.5% organic growth, maintaining a 4-5% growth outlook for 2024 despite uncertainties.
CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies together
Omnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth.
Marketing Briefing: Why holding companies are taking a 'platform' approach to pitch more cohesively
Holding companies are shifting towards a unified, cohesive approach to advertising, emphasizing integrated services and the value of a single point of accountability.
Why Omnicom is betting on Big Advertising
Omnicom's reorganization aims to leverage scale while maintaining the individuality of its agencies, ensuring stronger support for brands.
The focus is on innovation through shared resources, rather than mere cost-cutting strategies.
Omnicom Reports 6.5% Organic Revenue Growth in Q3 2024
Omnicom reported $3.9 billion in revenue and a 6.5% organic growth, maintaining a 4-5% growth outlook for 2024 despite uncertainties.
Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record 633m; Labour to Establish AI Regulation
Omnicom reports 5.2% organic growth in Q2 driven by experiential and advertising, UK Amazon Prime Day sets new record, and Labour plans AI regulations.
Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
The easier the shopping experience, the higher the likelihood of purchase.
Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Omnicom partners with The Trade Desk to create custom investment solutions for clients at Cannes Lions.
Omnicom's Cannes strategy starts with purchase-path research showing just how much has changed
Omnicom is delving into social, influencer, retail media, and e-commerce to enhance client media and sales metrics by adapting to evolving consumer behavior.