The article emphasizes the importance of letters of reference and testimonials as essential assets for professionals and businesses. It outlines five key strategies for building third-party credibility: having the courage to ask for references, simplifying the process with templates, being persistent as most requests need reminders, ensuring authenticity with photos, and promoting reciprocity by offering testimonials in return. These strategies not only enhance credibility but also effectively market one's services through the power of third-party validation.
Boldness to ask your coworkers, boss, friends, or clients who have paid you money to write you references. Honestly, it's awkward, and it takes guts to ask for a reference, but it's absolutely worth it.
Most people have no idea how to write a good letter of reference. Make it easy for them by sending an outline of what content you would like their testimonial to cover.
On average, you will have to remind people three times to write a letter of reference. One of my very best letters of reference came from a client I had to remind nine times over several months.
In the digital age, it's easier than ever to fake testimonials, so indicators of authenticity are important. The most effective is a 200x200 pixel thumbnail image of the testimonial author.
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