According to a report by Semafor, the Washington Post intensified its paid advertising campaign on social media to amplify stories critical of Donald Trump following the backlash over its decision not to endorse Kamala Harris.
The ad content pulls directly from the reporting, reflecting high-performing content. This approach signifies a strategic pivot for the publication as it responds to subscriber losses.
Before ramping up the campaign, the Post had primarily focused on brand promotion without mentioning Trump, implying a shift in strategy due to recent events.
The increase in ads coincides with Meta's ad policy restrictions during election week, further indicating the urgency for the Washington Post to engage its audience.
Collection
[
|
...
]