Warner Bros. Discovery reported impressive profits of $409 million from its streaming unit for Q4 2024, highlighting the success of recent cost-cutting measures and the need for increased revenue. In a strategic move, WBD is set to implement new charges for sports content on its Max platform, including a $10 surcharge for Bleacher Report access. As of March 30, users of the ad-supported version will have to upgrade to the ad-free tier to keep access, amidst concerns over a decline in live content offerings and customer satisfaction.
Starting March 30, subscribers to Max’s ad-supported version will need to upgrade to the $17 per month ad-free tier to keep accessing Bleacher Report Sports content.
WBD's streaming unit reported $409 million in profits for Q4 2024, up from $289 million in the previous quarter, indicating effective financial strategies.
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