The billboard deal, essential to balancing Oakland's budget, demonstrates how strategic partnerships between city officials and private companies can drive significant financial agreements.
"Ilwira has been an integral part of AdLarge's growth and success... Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward."
Navigating this complex landscape requires mastering omnichannel strategies in a fragmented media environment, ensuring compliance with evolving privacy regulations and unifying diverse data sources into actionable insights.