The new campaign not only aims to boost voter turnout but also to educate voters on the safety, security, and transparency of mail-in voting.
This effort represents a shift in strategy, where communicating about voting now includes addressing misconceptions and false narratives surrounding election security.
Animated character 'Mark The Ballot' directly engages voters, reminiscent of Schoolhouse Rock, making complex election processes more relatable and easier for the public to understand.
By involving the community and providing on-the-ground experiences, Washington seeks to build trust in the electoral process and counter misinformation.
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