"The combined, expanded Publicis Sports group will report to Suzy Deering, CEO of Publicis Sports, and sit within PMX to ensure access and unified delivery to all of its agencies and clients."
"With offices around the world, 160over90 has over 670 employees across the U.S., U.K., EMEA and APAC, and supports sports and culture strategies and activations for global brands across Super Bowls, Olympic Games, the World Cup, and more."
"Despite this increased investment, for marketers, these ecosystems, and the partners they use to manage them, remain disconnected and outdated. To fully leverage the power of sport and its impact on global culture, marketers need a unified approach across media, sponsorships, events, content, creators, and talent."
Publicis Groupe has agreed to acquire sports marketing agency 160over90 from WME Group for over $500 million. The acquisition will expand Publicis Sports, reporting to CEO Suzy Deering. Robbie Henchman will remain at WME Group as a Senior Partner. A strategic partnership will be formed with WME to enhance collaboration across talent and marketing. 160over90 employs over 670 people globally and supports major sports events. The deal aims to unify marketing efforts in the sports sector, which is valued at $150 billion.
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