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Media industry
fromDigiday
2 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
fromThe Drum
4 months ago
Marketing

Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)

Media industry
fromDigiday
2 months ago

Coca-Cola quietly considers moving its North American media out of WPP

Coca-Cola may change its media partner in North America, posing a challenge for WPP amidst existing financial struggles.
fromThe Drum
4 months ago
Marketing

Arthur Sadoun on Publicis Groupe becoming advertising's biggest holding company (for now)

more#advertising-industry
#influencer-marketing
Marketing tech
fromThe Drum
2 weeks ago

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.
Marketing tech
fromAdweek
2 weeks ago

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.
fromMarTech
2 weeks ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

Marketing tech
fromThe Drum
2 weeks ago

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.
Marketing tech
fromAdweek
2 weeks ago

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.
fromMarTech
2 weeks ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

more#influencer-marketing
#acquisition
Marketing tech
fromExchangewire
3 months ago

Publicis to Acquire Lotame, the World's Leading Independent end-to-end Data Solution - ExchangeWire.com

Publicis Groupe acquires Lotame to enhance identity-driven marketing capabilities with access to 4 billion profiles.
Marketing tech
fromDigiday
3 months ago

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
Marketing tech
fromAdweek
1 month ago

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis Groupe's acquisition of Adopt boosts its sports marketing capabilities and aims to enhance cultural brand connections.
Marketing tech
fromExchangewire
3 months ago

Publicis to Acquire Lotame, the World's Leading Independent end-to-end Data Solution - ExchangeWire.com

Publicis Groupe acquires Lotame to enhance identity-driven marketing capabilities with access to 4 billion profiles.
Marketing tech
fromDigiday
3 months ago

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.
Marketing tech
fromAdweek
1 month ago

Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs

Publicis Groupe's acquisition of Adopt boosts its sports marketing capabilities and aims to enhance cultural brand connections.
more#acquisition
Marketing
fromDigiday
1 month ago

Publicis Group CEO says advertisers are pacing, not panicking

Advertisers are adopting a 'cautious but competitive' approach amidst global economic uncertainties, particularly due to tariffs.
Despite challenges, ad spending remains steady, with a focus on maintaining market share and rigorous financial scrutiny.
Marketing tech
fromThe Drum
3 months ago

As Publicis snaps up identity-based platform Lotame, the holdco data wars intensify

Publicis Groupe's acquisition of Lotame positions it uniquely among competitors, enhancing its leadership in first-party data and artificial intelligence capabilities.
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