""In the age of AI, it has become one of the most high-value channels for clients, delivering unparalleled cultural relevance, live engagement, and measurable impact," Publicis Groupe CEO Arthur Sadoun stated, highlighting the strategic importance of sports marketing in today's landscape."
""160over90 has earned its reputation as a trusted partner to many of the world's most influential brands, consistently delivering unique experiences and valuable partnerships on the biggest stages in sports," said WME Group president Mark Shapiro, underscoring the firm's significant role in the industry."
WME has sold sports marketing firm 160over90 to Publicis Groupe to expand its sports business. Publicis CEO Arthur Sadoun emphasized the importance of AI in delivering cultural relevance and measurable impact. The acquisition aims to create a unified platform connecting brands to fans. 160over90, acquired by Endeavor in 2018, has worked with major global brands on significant sports events. It will be integrated into Publicis Sports, enhancing marketing capabilities and collaboration between the two companies.
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