On March 31, YouTube updated its view counting method for Shorts, leading to mixed reactions among creators. While brands and agencies welcomed the change, creators like Dkdynamite experienced view spikes but expressed concern that such inflation could diminish engagement quality. Revenue calculations still rely on previous metrics, leaving many creators doubtful about real earnings benefits. Influencers fear that the focus on inflated view counts may detract from engaging content, questioning the sustainability of such metrics for long-term growth and partnership potential.
Basically, nothing is really changing about anything, other than that I can just say I have more views now. I don’t anticipate the increased view count will help YouTubers sign more branded content deals.
Other creators said that they were worried the change could encourage YouTubers to focus on the inflated view metric displayed beneath Shorts, rather than the engaged view metric that contributes more meaningfully to creators' income.
Collection
[
|
...
]