The article reflects on the 20th anniversary of YouTube's first video, "Me at the Zoo," highlighting its significant evolution from a simple video-sharing site to a global platform. With over a billion hours of videos watched daily, YouTube has become integral to entertainment, education, and culture. A key driver of its growth was introduction of ad revenue sharing with content creators, incentivizing content production and viewer engagement. The platform is now the preferred streaming service for viewers, showcasing a diverse range from humorous clips to educational tutorials, and boasts notable success stories among creators.
YouTube came along and said, 'Why don't we give you some advertising revenue in exchange for the fact that you're helping us grow our service?"
Today, YouTube splits the ad revenue with the creator, which helps ensure that bigger-name players remain satisfied with the service.
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