YouTube has decided against reviving its original programming, as stated by executive Pedro Pina during the MIP London keynote. The shutdown of YouTube Originals in 2022 sparked a shift towards promoting creator-driven content, reflecting market demands. Pina emphasized the necessity of third-party content for success, citing limited success and high costs associated with Originals. With audience preferences shifting towards user-generated content, maintaining the original programming approach would conflict with current trends in entertainment consumption and platform strategy.
For us to be successful, we need other people to actually put the content in. Our commercial success will only exist with other people's content.
The high costs and limited success of YouTube Originals play a role in this decision. With audiences increasingly drawn to creator content, reviving Originals would go against the current direction of the entertainment landscape.
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