The article emphasizes that failures in behavior change are often misattributed to lack of motivation, when in fact, they arise from a neglect of the brain's workings. It presents ten research-based rules for facilitating change, which have been effective across various domains, including personal relationships and professional development. Adhering to these rules enhances the chances of successful learning and adaptation. The need to recognize specific failure triggers is crucial for individuals and organizations aiming for effective change processes.
People fail not because they lack motivation, but because they neglect to factor in how the brain works.
The human brain is ready to help individuals learn. Just don't throw sand in its gears.
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