The author argues for a significant change in entrepreneurship, emphasizing the need to shift away from creating disposable products and encourage genuine consumer connection. Highlighting the crisis of overconsumption and its negative effects on mental health and environmental sustainability, the article presents advertising as a major culprit that fuels excessive consumerism. With rising rates of anxiety and depression, particularly among youth, there's a pressing need for a new entrepreneurial approach that prioritizes well-being over profit.
This is the first of two articles exploring a fundamental shift I believe entrepreneurs have a responsibility to embrace - one that frees consumers from unprecedented levels of debt.
Our society is buckling under the weight of overconsumption, which is completely out of control. This is fueled by advertising that convinces people they're not good enough.
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