Pritika Swarup, a model and founder of Prakti Beauty, believes beauty transcends mere products, reflecting a holistic approach to lifestyle and wellness. Influenced by Ayurvedic traditions, she incorporates soothing practices and nourishing rituals into her daily routine. Her perspective views beauty as a full-circle experience that promotes both skin health and overall well-being. Prakti Beauty combines clinically tested ingredients with historical botanicals, creating a unique sensory experience that emphasizes how products feel in addition to their effectiveness.
I believe beauty is about more than just the products we use-it's a reflection of our lifestyle, mindset, and overall health.
I truly believe beauty should be a full-circle experience, one that nourishes not just the skin but overall well-being.
The way a product makes you feel is just as important as the results it delivers.
This balance became the bedrock of her award-winning beauty brand Prakti Beauty.
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