Coca-Cola's massive drone light show features 1,200 drones creating holiday images above the Intrepid Museum, offering a modern twist to traditional festive celebrations.
The Coca-Cola Caravan integrates engaging holiday activities, allowing visitors across the U.S. to meet Santa and personalize their own Coca-Cola cans, reinforcing brand connection.
As drone shows gain popularity, they provide safe alternatives to fireworks during a period of increased fire risk, while still delivering a sense of wonder.
Similar to Coca-Cola's initiative, brands are increasingly utilizing drone light displays—previously seen with General Election and Projecting Change—for impactful visual storytelling.
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