BYU is reshaping its basketball program by securing top recruits like A.J. Dybantsa thanks to substantial financial support from wealthy donors in the region, highlighting how NIL rules have leveled the playing field. Paul Liljenquist, a prominent booster, emphasized that the emergence of the tech industry in Utah provided the necessary resources to attract five-star talent, challenging the historical dominance of elite programs in the sport. This shift indicates BYU's ambition to elevate its brand to that of a traditional basketball powerhouse.
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