Keychain is an innovative AI-driven platform designed to link the consumer packaged goods (CPG) sector with over 30,000 manufacturers and 20,000 brands efficiently. Recently, the company secured $5 million in funding, primarily from Portugal's Continente retailer. Founded by experienced entrepreneurs, Keychain addresses the challenges of costly, labor-intensive trade shows. CEO Oisin Hanrahan highlighted how traditional brokers often profit from information asymmetry, leading to higher costs. By utilizing AI, Keychain aims to eliminate these inefficiencies, proving its worth with the submission of over a billion dollars in project requests.
"There are easily 200 to 300 trade shows a year for manufacturers. One has 70,000 people go to it. Brands and retailers spend a fortune trying to interact…"
"We probably spent $3 million on building the data asset, and I think we're probably 10x to 15x more efficient because of our ability to use AI."
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