The trend in the American firearm market has shifted from rifles to semi-automatic pistols, as consumer preferences have changed largely towards personal protection.
Survey data indicates that in 2023, only 32% of American gun owners prioritize hunting as the main reason for gun ownership, a dramatic decline from 49% in 1999.
In 2022, nearly 3.6 million rifles were still manufactured in the U.S., affirming their enduring popularity despite a noticeable shift towards pistols.
Rifles, while no longer the top-selling firearm type, still appeal to a wide range of uses including hunting and target shooting among American gun owners.
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