Apple TV+ designed a captivating stunt at Grand Central Terminal, featuring Severance actors engaging in mundane office tasks inside a glass cube, reflecting the show's themes.
The second season of Severance, premiering Jan. 17, continues to explore the dystopian concept of separating work from personal life at the fictional Lumon Industries.
Severance has been a significant success for Apple TV+, receiving 14 Emmy nominations and prestigious awards, signaling its impact in the competitive streaming market.
In a trend among streamers, Apple TV+ has utilized performance art to promote its shows, echoing recent immersive marketing efforts seen with Netflix's Squid Game.
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