Breakr consolidates administrative tasks for artists and influencers into one platform, offering payment processing, social media metrics, and customer relationship management tools for streamlined collaboration.
Breakr's launch in 2020 has led to a valuation of $20 million, attracting approximately 60,000 artists and 20,000 influencers, along with backing from significant investors like Marc Benioff and Nas.
Its functionality enables artists to upload songs and create promotional campaigns, while influencers can choose campaigns that fit their vision, receiving payment within 48 hours of completion.
The company thrives in Atlanta, where its founders opted to build Breakr due to the lower cost of living, the well-established tech community, and the city's strong ties to the music industry.
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