This study analyzes the effect of Fitbit leaderboards on physical activity, finding that competition and social influence drive increased step counts among users.
Leaderboards can significantly boost physical activity levels by leveraging competitive elements and social motivations, particularly evident in users with lower prior activity levels.
The data suggests that while leaderboards effectively enhance fitness levels, the degree of their impact varies based on user activity history and leaderboard size.
Our findings highlight the critical role of both competition and social influence in motivating users to engage more actively in healthful physical activities.
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