Scouting America, formerly known as the Boy Scouts of America, is celebrating a historic rebrand amidst challenges, including scandals and bankruptcy filings. The organization reported a slight increase in membership, with 16,000 new scouts joining, representing a less than 2% growth. This positive trend follows a significant decline during the COVID-19 pandemic. While most members remain boys, over 196,000 girls participated last year. The rebrand emphasizes inclusivity, highlighted by the acceptance of girls into programs since 2018 and the celebration involving iconic landmarks lit in red, white, and blue.
The organization, which began allowing girls to join its scouting programs in 2018, has just over 1 million members.
Although the overall gain in membership was small - about 16,000 new scouts, up less than 2% from the prior year - it is still encouraging.
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