Daymond John, a well-known Shark Tank investor and branding expert, warns young entrepreneurs against the trend of purchasing fake followers on social media. In a recent Instagram reel, he stresses that this practice is easily detectable, and it undermines personal credibility. John highlights how discrepancies between follower counts and engagement can lead to negative perceptions from peers and competitors alike. His message is clear: fostering genuine connections and authenticity in social media presence is crucial for building a successful brand.
Listen, I have a program where I buy CEOs and train them damn near manage them, and when I onboard them, the first thing they always ask is why don't I just buy these likes and followers? Because people can see straight through it.
For those who have been on this new trend of buying fake followers and likes lately. You might not know this. But....we are all watching, we just aren't saying anything.
Be aware of the power of social media. Your fellow leaders, The Press, Employees, competition, and enemies are all taking notice. It could have a daily negative effect on your brand, and you would have no idea that people are even noticing. You can thank me later.
Buying fake things to impress others to increase our status is nothing new. I personally don't believe anyone should buy followers.
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