The instant commodification of Squid Game has drastically shifted the show's meaning, transforming it from a work of political art to a mere brand, despite creator Hwang Dong-hyuk's intentions.
The Squid Game-industrial complex has shown how the show, initially a powerful critique of capitalism, has evolved into a commercial phenomenon, diluting its originalmessage.
Lee Jung-jae’s character, Seong Gi-hun, represents the struggle between personal redemption and the societal pressures that continue to ensnare him, highlighted in the new season's themes.
As Squid Game expands into reality competitions and merchandise, its origins as a commentary on social inequality and desperation are overshadowed, illustrating irony in its success.
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