ChatGPT With Ads? OpenAI Explores New Business Model to Cover Its High Costs
Briefly

OpenAI's CFO, Sarah Friar, mentioned that while they are open to exploring additional revenue streams including potential advertising, there are presently no active plans for it. This indicates a cautious approach to monetization as they navigate their growing business.
With projections suggesting OpenAI will generate $3.7 billion in sales for 2024 yet could burn through $5 billion in cash this year, maintaining profitability is a pressing concern. The discrepancy underscores the challenges they face in scaling their operations sustainably.
The company is transitioning to a for-profit model and is looking to hire talent from the advertising sector, hinting that the integration of advertisements into their platforms might be a near-future consideration.
As OpenAI explores potential advertising, there are rising concerns about user privacy since targeted ads often require extensive data collection—something the company needs to address to maintain user trust.
Read at PCMAG
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