A new study by data firm Parrot Analytics found that Christmas movie supply on streaming services has grown sixfold since 2000, peaking in 2020 as viewers sought comfort during the pandemic. The growth indicates a solid trend in consumer preferences for holiday-themed films, particularly during times of crisis.
According to Parrot Analytics, streamers generated $132 million from holiday movies in the fourth quarter of 2023, showing significant economic potential in this genre. This is an increase from $90 million in the fourth quarter of 2021 and $121 million in 2022, highlighting the escalating demand and profitability of Christmas films.
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