Despite the loss of NBA rights, Warner Bros. Discovery successfully negotiated higher carriage fees with major cable providers, proving analysts' predictions wrong.
Analysts anticipated that without the NBA, Warner Bros. Discovery would struggle, but instead, they secured higher fees and maintained their media value.
The media landscape shook expectations when Warner Bros. Discovery managed to secure better rates for its networks, reflecting strategic negotiations that defy conventional wisdom.
David Zaslav's bold decision to let the NBA rights go has been validated as Warner Bros. Discovery emphasizes alternative revenue streams with partners like Charter.
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