While people generally dislike uncertainty in their personal lives, they seek clarity during public health crises. Research indicates that public health authorities communicating uncertainty can actually enhance trust. Focus groups revealed that when these authorities admit to uncertainty, particularly regarding complex issues like vaccine safety, the public responds positively. An experiment conducted during the COVID-19 pandemic showed that participants preferred messages that acknowledged uncertainty, especially when reasons were provided. Effective communication about uncertainty is crucial in maintaining public trust, especially in evolving situations.
Communicating uncertainty from public figures can actually build trust with the public, especially in high-stakes situations.
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