In 2024, Ben & Jerry's filed a lawsuit against its parent company, Unilever, claiming that it was silenced on key social issues, including its stance on the Gaza war. Ben & Jerry's alleges that Unilever infringed upon its rights to express opinions aligned with its brand ethos, as established in a previous settlement agreement. The ice cream company specifically highlights instances of intimidation from Unilever regarding its Independent Board's ability to uphold the company's social mission, which has been central to its identity. The lawsuit also includes newer claims of censorship related to statements about Donald Trump and other political figures.
Ben & Jerry's claims Unilever has repeatedly failed to recognize and respect the Independent Board's responsibility over the ice cream company's Social Mission and Brand Integrity.
Ben & Jerry's accuses Unilever of censoring its statements regarding both the Gaza conflict and statements about Donald Trump, undermining its social mission.
The ice cream company's legal complaint states that Unilever threatened to dismantle the Independent Board and intimidate personnel who speak out on sensitive issues.
In its amended complaint, Ben & Jerry's includes allegations that Unilever suppressed a social issues statement tied to the challenges posed by the Trump administration.
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