Estée Lauder Cos. has been sued in a federal court for allegedly infringing a patent belonging to Zugara Inc. The lawsuit claims the company's virtual try-on technology, specifically its 'Virtually Try Before You Buy' feature for lipstick and makeup, infringes upon Zugara's Patent No. 10,482,517. This technology enables users to apply makeup virtually using their device's camera, and the lawsuit emphasizes that this infringement is willful, casting doubt on Estée Lauder's compliance with patent laws regarding augmented reality applications and related features.
Estée Lauder Cos. infringed on Zugara Inc.'s patent with its virtual try-on technology for cosmetics, leading to a federal lawsuit claiming willful infringement.
The complaint highlights Estée Lauder's 'Virtually Try Before You Buy' lipstick and makeup module as well as its augmented reality ads as infringing features.
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