The new FDA guidelines aim to replace confusing drug ads with those that use simpler language and clear risk information, reflecting a shift in regulatory practices.
'Some people become very attached to social media influencers and ascribe to them credibility that, in some cases, they don't deserve,' remarked Tony Cox, highlighting the influence of online personalities.
The FDA has mandated that all drug advertising provide a balanced perspective of benefits and risks, as stipulated in a 2007 law aimed at improving clarity.
Over $4 billion was spent on TV drug ads last year, underscoring the importance of traditional media in pharmaceutical marketing despite the rise of online promotions.
#fda-guidelines #pharmaceutical-advertising #drug-risks #social-media-influence #consumer-protection
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