Google's site reputation abuse policy has recently been extended to Germany, leading to apparent manual actions against sites exploiting reputation in search results. Reports suggest significant changes in search rankings, with prominent coupon sites being removed or demoted. Key figures in the SEO community, such as Christian Kunz, noted the immediate effects on search engine results pages (SERPs) for popular queries like 'Zalando discount code' and 'adidas rabattcode.' This shift may signal further expansions of enforcement measures as Google adapts its policies globally.
Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from May and beyond limited European regions last week - we are now seeing enforcement in the massive German market.
Christian Kunz reported this first on his German SEO blog. He told me on X, "Google has probably taken first manual actions in Germany against site reputation abuse."
Checking several of the sites I have documented reveals drops starting yesterday (1/27). See some screenshots below.
So something big is shaking down in Germany around this site reputation abuse policy. I suspect we will see Google continue enforcement of this policy in more regions and languages through manual actions in the coming days/weeks.
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