The Google November 2024 core update began rolling out on November 11 and has recently shown a wider impact, affecting many sites significantly during the weekend.
Some website owners reported drastic changes, such as massive traffic gains for some, alongside severe losses for others, indicating a notable volatility associated with the update.
SEO chatter spiked over the weekend, with reports of both drop in ad revenue and significant increases in traffic for others, highlighting the uneven effects of the update.
Tracking tools indicate volatility in search rankings and traffic post-update rollout, with some sites observing a 53% increase in unique visitors attributed to the core update.
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