Google Super Bowl LIX Search Update
Briefly

During Super Bowl weekend, discussions surged around significant traffic losses and possible Google ranking updates. Many website owners reported drastic drops in traffic, with some experiencing decreases as high as 70%. The fluctuations were noted as potentially coinciding with previous ranking volatilities observed on January 29th, 30th, and February 4th. Despite the uncertainty, many attributed the declines to the Super Bowl, while others suspected more direct causes tied to Google's ranking changes. This ongoing issue highlights the challenges website owners face during major events.
Traffic continues to drop. It's really terrible what's happening.
Must be accidental clicks. The IPs and other device/browser headers appear to be valid.
Read at Search Engine Roundtable
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