Gucci's creative director Sabato De Sarno has abruptly departed the brand less than two years into his tenure, just weeks ahead of the upcoming Milan Fashion Week. His departure comes in the wake of disappointing sales; Gucci's revenue reportedly dropped significantly under his leadership. Kering's new CEO acknowledged De Sarno's efforts to focus on the brand's heritage, while the design team will now take the reins for the upcoming collection scheduled to showcase on February 25. The brand's history of creative shifts raises anticipation for future directions in design.
Gucci announced that Sabato De Sarno has departed as creative director, with the design team creating the upcoming collection ahead of Milan Fashion Week.
CEO Stefano Cantino and Kering's Francesca Bellettini praised De Sarno's contributions to the brand, despite his tenure coinciding with disappointing sales.
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