Hold cos to falter and the rise of transmedia: six predictions for the year ahead
Briefly

from The Drum1 month ago
"The double whammy of independent agencies and big tech's dominance has forced holding companies to merge to realize cost savings. This won't stop the bleeding."
The Drumhttps://www.thedrum.com/opinion/2025/01/10/hold-cos-falter-and-the-rise-transmedia-six-predictions-the-year-ahead
"Legacy cable and media assets still command impressive cashflows. They'll be sold for a discount to private equity firms, who will collect payments for a long time yet."
The Drumhttps://www.thedrum.com/opinion/2025/01/10/hold-cos-falter-and-the-rise-transmedia-six-predictions-the-year-ahead
"An expansive wave of change driven by novel AI tech, shifting media consumption, and continued advertising business transformations looks set to make 2025 one of the most turbulent years ever for our industry."
The Drumhttps://www.thedrum.com/opinion/2025/01/10/hold-cos-falter-and-the-rise-transmedia-six-predictions-the-year-ahead
Read at The Drum
#advertising-trends #media-consumption #big-tech #streaming-services #antitrust-issues
[
|
]