The upcoming Broadway musical 'Smash' draws inspiration from a past NBC series, presenting a humorous take on theatrical production and the behind-the-scenes drama. Set to preview at the Imperial Theatre, it portrays the quirky journey of a fictional musical centered on Marilyn Monroe. The creative team, led by Drew Hodges and Callie Goff, aimed to embody the chaotic energy of an opening night through a visually rich ad campaign, capturing the essence of Broadway glamour and excitement.
It's a really specific American piece of iconography. You're a hit, and people drink too much, and they jump on top of a table and read a review.
The team captured the impromptu emotional purity of an opening night with an elaborate red-carpet photoshoot that included the entire cast, members of the Broadway press, and plenty of easter.
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